April 20, 2017 Keeping In Touch

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The Supremes, Touch, Motown MS-737, 1971

No, The Supremes’ hit making career didn’t end with the departure of Diana Ross.  In fact, their early post Ross records did quite well.  Just ask Elton John, who writes a glowing set of liner notes for this very album.  The hit single from it, Nathan Jones, later became a world-wide #1 for Bananrama.  And the artwork for Touch was copied for the film adaptation for Dreamgirls (ending all mystery about who the play was written about!).  While not may people know this record today, Jean, Cindy & Mary were clearly on a roll.

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The basics out of the way, this copy is a great way to show the lifecycle of an unsold album.  The 46 year old shrink wrap is still intact, amazingly, given the cutout of one corner.  The twin price tags reveal that this once full price record was sent to a discount store.  After they failed to sell it for $1.97, the price got dropped to 98 Cents!  After that failed as well, it got sent back to the distributer, who cut the corner off and gave it away or donated it somewhere.

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I don’t view that as a reflection (!) of The Supremes post Ross career.  Very few artists would ever escape a cut out record, and it would be very hard for a company like Motown to gauge not only how many of a particular record to produce, but to know where the demand would be strongest.  Touch sold about 100,000 copies in the US, a very decent showing, but that was still less than most Supremes albums sold.  I’m just thankful that I was able to find this unsold one.

Today’s Summary:
Cost: $2, $212 Remaining

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