Various Artists, Something Festive, A&M SP-19003, 1968
Corporate tie-ins and Christmas giveaways go hand in hand. They don’t always result in something actually worth getting. Every thrift store record bin has a vast selection of 1960s various artists “free with any purchase” Christmas albums. There’s always a cut from Mahalia Jackson, because she didn’t rock the boat too much on Civil Rights, usually something from Julie Andrews, because she never had a major recording contract to provide interference with, and then a random assortment of the D-List of whatever label put together the package.
This 1968 package, distributed through BF Goodrich tire stores, stand out from the bunch. Not only is it actually fairly decent to listen to, but the artists involved rival any compilation album I’ve ever seen. Goodyear for years (!) sold tires that came with a free Christmas record. BF Goodrich, late to the game, turned to A&M to come up with a rival product that they could give away too. Being a mid-sized independent, their artist roster wasn’t full of the kind of “talent” that a major label like Columbia could afford to keep on staff in the hope that they could sell some records. A&M had to produce hits to survive, and it’s reflected in this record.
Even the non-household names stand out. Liza Minelli was just about to burst out on her own as a cabaret performer, Burt Bacharach was trying to kick start a recording career after writing some of the biggest hits of the 60s, and Claudine Longet was happily married to Andy Williams and six years from killing her younger lover in a bizarre shooting incident. Anyway, this is one Christmas record I listen to year round. It’s really quite amazing how it all came together, and I would consider this a must find cheap record.
Cost: $2, $545 Remaining